Elevate vs Lofty
A price you can read before a demo, AI follow-up that isn’t a separate add-on, and an AI connection with its own spend cap and audit log.
| Line | Elevate | Lofty |
|---|---|---|
| Software | $99 a seat a month | Request pricing (Agent, Team, Broker, Enterprise)1 |
| The bill grows with | What you use, at our cost + 10% | Package, seat count, upgrades and lead-gen programs1 |
| AI follow-up | In the product, about $0.002 a draft | Sales Agent is an add-on1 |
| Setup help | Optional, done for you | Webinar onboarding and live training classes1 |
| Contract | None. Leave any time | Not stated on the pricing page1 |
Side by side. Every line sourced.
| Feature | Elevate | Lofty |
|---|---|---|
| What you pay for | ElevateSeats + what you use | LoftyA quote: package, seats, upgrades, lead-gen1 |
| Published prices | ElevateYes, with a calculator | LoftyNo, request pricing1 |
| Contact limits | ElevateNone | LoftyUnlimited contacts1 |
| AI follow-up | ElevateDrafts every email (texts coming soon); you approve or let it send. About $0.002 a draft | LoftySales Agent add-on1 |
| Home values and CMAs | ElevatePick the data you want, pay per lookup | LoftyUnlimited basic CMAs; CMA builder add-on1 |
| Listing marketing | ElevateBrochures, landing pages and social posts from a listing link | LoftyListing tools, social studio, listing widget1 |
| IDX website | ElevateNo | LoftyIncluded, fully customizable1 |
| Connect your own AI | ElevateScoped, spend-capped, every action logged | LoftyMCP server, follows account permissions34 |
| Cost of each charge | ElevateEvery charge, with what it was for | LoftyNot shown on the pricing page1 |
| Contract | ElevateNone, monthly or yearly | LoftyNot stated on the pricing page1 |
| Phone app | ElevateComing to iPhone and Android | LoftyIncluded1 |
Checked October 10, 2026. Small numbers point to the sources at the end of the page. Prices and plans change, so check the links.
Where Lofty is strong.
Worth knowing before you choose. If one of these matters most to you, Lofty may be the better fit.
- 01
One vendor for a lot.
IDX websites, a CRM with unlimited contacts, Smart Plans automation, a social studio, a mobile app and lead-gen programs.12
- 02
AI agents that take action.
Cowork, Sales Agent, Homeowner Agent and Social Agent. Lofty says the Sales Agent qualifies leads and books appointments around the clock.2
- 03
An MCP server of its own.
Since October 5, 2026, you can connect Claude and other MCP apps to Lofty, limited by your account’s permissions.34
Where Elevate is different.
A price before the demo.
$99 a seat a month, or $750 a year. Usage at our cost + 10%. The calculator shows your month before you talk to anyone.
AI follow-up isn’t an add-on.
It drafts every follow-up for every lead, billed per draft (about $0.002). Quiet hours, Do Not Call and Fair Housing checks run on each one.
Your AI, with a budget.
Each Claude or other AI connection gets its own permissions, a monthly spend cap and an audit log of every action. Revoke it any time.
Fair questions.
How much does Lofty cost?
Lofty doesn’t publish prices. Its pricing page says the price depends on your package, seat count, optional upgrades and lead-gen programs, and asks you to request a quote.
Lofty has an MCP server too. What’s different?
Both let Claude and other MCP apps work inside the product. In Elevate, every connection has its own scopes (read, write, send, publish, delete, spend), a monthly spend cap that starts at $25, and an audit entry for each action.
Does Elevate build IDX websites?
No. Elevate builds brochures and landing pages for each listing, with lead capture. If a full IDX search site is what you need, Lofty includes one.
Sources
- 1.Lofty, Platform plans and pricing. Checked October 10, 2026. lofty.com/price-packages
- 2.Lofty, home page. Checked October 10, 2026. lofty.com
- 3.RISMedia, “Lofty launches MCP server, gives brokerages an open foundation for AI strategy”. Published October 5, 2026. rismedia.com/2026/10/05/lofty-launches-mcp-server-gives-brokerages-an-open-foundation-for-ai-strategy/
- 4.Lofty Help Center, “Connect the Lofty MCP Server to Claude or Other AI Tools”. Checked October 10, 2026. help.lofty.com/hc/en-us/articles/55578995596571
Fello, Lofty, Follow Up Boss, Homsie and Mave are trademarks of their owners. Elevate isn’t affiliated with or endorsed by them. Spot something out of date? Email support@elevatelistings.ai and we’ll fix it.